Hello Pretty strongly believes that women should have equal socio-economic, cultural and political opportunities. With this ideology in mind, a successful attempt was made to achieve a 50:50 ratio for both genders at all our Communities.
While doing research, it was discovered that gender discrimination was rampant in Kenya. Not only were the women in Kenya uneducated and unemployed, but were also given no say in the decision making processes that included them and their family.
To combat this increasingly alarming issue, Hello Pretty started a comprehensive programme helping women achieve their goals, start small businesses to sustain their basic needs, self-help groups and funding their projects. We too supply food stuffs to those that don’t have.
A five-fold strategy was used to bring about this tremendous change :
- Provide market oriented vocational skill training to women and adolescent girls.
- Commitment to help mothers of children, who are attending educational classes, and involve them in saving, thrift and credit, skill training and income generation activities.
- Integration of adult literacy with skill training and income generation or making literacy a precondition for skill training and income generation activities.
- Development of leadership within the communities and linking them with government and non-government facilities.
- Generation of awareness among common people through involving women from project locations and using IEC materials. .